It’s a plane! A while back, I posted this question to our Facebook Filmmaking Stuff community: Who is your target audience? Who are these people? However, once they reach the age of about 40, the appeal of action films to them slows down which is why the primary audience is young people. Make a list of 5 ideal movie fan categories for your title. However, in both cases the box-office takings and the world-wide fame of these films is unarguable. Much of this data can be analysed at ward or postcode sector level that allows a detailed picture of the population’s characteristics to be established. And with the onset of World War II, audience composition changed dramatically: with a significant segment of the male population off at war, Hollywood films targeted a predominantly female audience. Film marketing is connecting to the viewers that are going to take the time and spend money to see your film. Defining Audiences • A Target Audience is the particular group at which a product (e.g. People who like romance and drama movies. Or worse, many filmmakers will tell you that everyone is their audience. Before you go, make sure you grab a copy of The Filmmaker Roadmap. It’s a bird! You are always encouraged to conduct your own due-diligence before purchasing any product or service. Google searches can also lead to very useful, and invariably free, data. In addition to getting inside the head of your audience, your next task is to figure out why these people enjoy your genre. Only after careful testing, you will know who and why is interested in your new film. The responses were varied. Are they college educated? a reader of … In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. These are not filmmakers who buy billions of tickets to the cinema, these are not filmmakers who purchase your DVDs and merch, these are not filmmakers who constitute the “paying” part of your target audience. How do I make this happen?”. Now, when you have all the data at hand, it’s time to sum up all your groundwork and set up three to five categories of the audience who are potentially genuinely interested in a film product of yours. The audience of animated films is as above. In fact, most film distribution deals suck. Do they have jobs? Locations. The obvious one, Willy Wonka. So if you know that a particular colleague won’t like your work but the audience will love it and sweep off the tickets from the box offices, then think carefully what is more important to you. Age, location, occupation and hobbies are a few of the demographics that make up target markets. Always Define Your Target Audience. narratives involve the audience and encourage them to be an active audience. A trailer can play a major role in enticing audiences to go and view a film. Both examples are the perfect targeting of the potential audience. People who like movies in gereal - movie buffs. Its audience is often young men under the age of 35, and the audience with university degrees is the largest. A target audience is a group of people identified as likely customers of a business. Who Is Your Target Audience: Action Steps. What makes your movie unique from the other, competing movies in existence? The 5 Immutable Laws of Successful Filmmaking, Stop Asking Permission And Make Your First Feature, The Film Distributor’s Guide To Film Genres That Sell, Why Prepping Your Film May Be the Most Essential Part of Film Funding. Walt Disney was a smart man who understood who he was trying to reach with his films and his parks. Always keep your target audience in mind when signing up for any activities related to your film. Such a film automatically relates to those loving crime and murder stories as well as the fans of the great master — Edgar Poe. In fact, forget about getting any deal at all. Ex: Fangoria says: Funniest zombie movie since Shaun of the Dead! Think what it is your film is about? • Audiences can be specific in a number of ways, as outlined by Graham Burton: 1. The movie audience in the U.S. and Canada is getting slightly older, with a few more older people age 60 and up going to movies (see “All Moviegoers by Age Group”). Not 1 or 2 but the shitty 3rd one they made to appeal to a younger audience. A late night infomercial promoting homosexuality allows a young man to see his sleeping buddy in a different light. ATTENTION: Links and articles shared on this website contain affiliate links and also promote products and services. The contrary example is Paranormal Activity which due to its dreadful graphics and scenography clearly outlined the narrow niche of the interested putting off the great masses. Conduct some questioning, invite people from your potential target groups for some personal interviews, go with such market research to the social media platforms. Since magazine revenue is based on understanding subscribers, most established publications will have this info available. Most filmmakers fail to consider their target audience. Since my movie appeals to every man, woman and child on the planet, I want to sell it for a million dollars? Target audience 1. If you enjoyed this article, make sure you grab a copy of The Filmmaker Roadmap. If budget allows, it’s also beneficial to work on the psychographic research to understand your potential target audience better. One interesting point is that high-frequency moviegoers, defined as those that attend over 12 movies per year, account for 13% of the movie-going audience … This information will then be utilized when you create and refine your marketing message. What makes your movie different from competing movies? The common themes of violence, gore and mature themes may be unsuitable for audiences younger than this. They don’t bring profits. Horror thrillers Techno thrillers Horror thrillers are often less intellectually demanding, and are therefore often aimed at young adults, from mature teenagers onwards. The most common one in a horror film would be good vs evil. This is not the wisdom to rely on. It’s…Scarlett Johansson?! Because forgetting to define your end-user is the easiest way to make a video that gets lost in the virtual abyss! Ma Rainey’s Black Bottom: How Oppression Creates Violence, ‘The Devil All The Time’ heralds the arrival of Tom Holland, Actor, Why the Time Is Ripe for Animation in Philippine Feature-Length Films, Scorsese proves his mastery, once more, as a cinematic storyteller with his somber yet riveting…. 1. Who is your primary target audience? Ex: Mid-west, male college kids who love zombie movies. Groundbreaking Audience Research on SA Film The National Film and Video Foundation (NFVF), an agency of the Department of Arts and Culture has commissioned groundbreaking research to create an understanding of South Africa’s audience landscape and attitudes to local film. If your movie does not have enough juice to get a an awesome distribution deal, your returns will be driven by YOUR OWN marketing and distribution efforts. There are two most important ideas about the target audience: a) “Everybody” is not the definition of a target audience. Target audience. From there, you will want to study this info and get to know your audience. Who is the Target Film Audience The most essential part of a film is knowing who your audience is going to be and you need to market to them from day 1 of pre-production. Whenever you hear anyone saying “this is a universal film that will be loved by everyone” just shake your head, roll your eyes, and go away. Do they live in the city or on the farm? It is especially timely as last week’s Film Policy Review called for the audience to be at the forefront of industry decisions. The Harry Potter franchise aged considerably over its 10-year, eight-film lifespan. One of the first places to find your audience is the local newsstand. previous 1 This may be due to the idea that true love can be found and many women around this age have not yet found a partner. The Target Audience. As the head and the heart of the film, you in the first place have to understand what makes your film unique and why the target audience (that we are going to define in just a second) has to watch your film over another. Frequently, such testing will also eliminate particular parts of your initial research and so will help you refine the ultimate target audience. Target audience The media industry is highly competitive and all media texts are created with a target audience in mind. If this is a new concept, you’re not alone. Beverly Hills, CA 90211. Are they business owners or unemployed? This contributed to the rise in the 1940s of female film genres such as woman's pictures, which appealed to the female audience of wives, girlfriends, daughters, and mothers of men who were deployed. Taking time to understand your audience will enable you to create an image of your ideal audience member. Ex: Our movie is about zombies that attack ninjas. One factor, of course, was Walt’s ability, from the beginning, to convince people into buying into his visions. Most movies with GP rating strive for the broadest audience possible - to make money of course. Now, you need to figure out who your target audience is, by looking at the characteristics you can use to separate one customer from another. 12 Types of Target Audience Everyone. Once ready, test your data. The target audience in the filmmaking is the foundation of everything: from the film script to distribution, from the cast selection to the sales channels. Target Audience After researching into other drama films, we found the common audiences for ones concerning conflict in love were mainly females around 16-30. Iphone users are the most common. Start building your mailing list. Defining a target audience helps create more efficient marketing messages. The target audience of a comedy film is very dependant on the content of the film. Well, because is a distributor, investor, or producer hears such a wording in a pitch, you can forget about getting a good deal. Demographics. Once you refine your film’s concept — the area of interests that it encompasses, the further steps will go easier. Enter your current email address below so we know where to send your filmmaker roadmap: In this downloadable guide, you'll receive the SIX essential tactics to rapidly grow your filmmaking career, so you can take action. Your goal is to create a database of the top fifty publications geared towards your niche audience. Clear binary oppositions are also used to seal the narrative. Why should your audience spend two hours watching your movie? Ever.b) Fellow filmmakers are not your target audience. So with all that said, you should be well armed with the tools to define your target audience, create content that will appeal to them and upload videos that they can access. Target audiences are always for a particular niche — a group of people with specific interests and of a defined age, gender, interests, etc. Let’s take Tell Tale Heart produced by Red Rock Entertainment. Meanwhile, teenagers are going to less movies, and children age 2-11 are going to even less movies (when compared to last year). 2. Their audience contains people from all continents, of all genders, and of all ages. Your Pal Sal, And how to uncover the veil of this matter? Directed by David Kittredge. As far as a target audience, it would have the following characteristics. Once you have this information, you can create audience profiles for five ideal types of movie fans that you want to target within your niche. Ex: Fangoria says: Funniest zombie movie since Shaun of the Dead! Disney's audience may be young, but the company's target market includes people of all ages. Target audience analysis: The types of target audience By this point, you know the over-arching target audience definition: A group of people to whom you want to sell something. The countries with the largest audience include the United States, Mexico, Belgium, industries, etc., and their audience n While the shows and movies are more child or teen-oriented, the parks and cruises also target adults with adult-only entertainment, bars, clubs and other age-restricted activities. Why not? What is the average income? 8950 West Olympic Blvd #515 film, music, television show) is aimed. Why would they want to watch your movie? By Wendy Mitchell 2012-01-31T17:00:00+00:00. Once the film is released, the contacts you collected from the printed and online sources can be great platforms for spreading the word of mouth about your project. If you would like more information, please read our full Compensation Disclosure. A To do this, reach out to the top ten publications on your list and ask them to forward information about their subscriber demographics. 1. Who is your primary target audience?Ex: Mid-west, male college kids who love zombie movies. The other film that popped into my head was Robocop 3. So if you'd like more tactics like the article you just read, make sure you sign up for the most awesome filmmaking newsletter ever. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached. Fans of the stars. While it’s sometimes important to follow the example of other filmmakers and try to make them love your job, remember that they are NOT your target audience. I have been working in distribution for the greater part of my career, and I can tell you that many awesome movies get crappy distribution deals. I teach filmmakers how to make, market and sell films without Hollywood. If there are print magazines devoted to your movie subject, then those subscribers are part of your target audience. Target AudienceMy group are focusing on the film genre – Drama.A drama film is a genre that depends mostly on... 3. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. I spent most of my career working in film distribution. Women? People interested in the real story of the Titanic. Are they primarily men? The target audience in the filmmaking is the foundation of everything: from the film script to distribution, from the cast selection to the sales channels. A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said the intended audience. Never. So what are the secrets of targeting the right audience? Filed Under: film distribution Tagged With: distribution deal, marketing budget, marketing plan, niche audience, target audience, I'm Jason Brubaker. And before you get into the mechanics of growing your audience – You need to take time to find your target audience even before you write your screenplay. The following are common types of … Thanks for reading! It’s a story based on the classic novel by Edgar Allan Poe about a meticulously planned murder of a vulture-eyed man committed by the narrator. Teenagers love the adrenaline burst they get from watching action films and this often continues into adulthood. Through a short exercise with a pen and paper, you can quickly understand both who your audience is and where you should be aiming your social media marketing strategy. Filmmakers chimed in with everything from “tweens” to “adults over 30.” Many filmmakers responded with the word: “Everybody!” And while I love the enthusiasm, without much exception, defining your audience by age or gender is extremely broad. Figure out why these fans should watch your movie. 3. Why should your audience spend two hours watching your movie? To put it into examples: Star Wars is a great example of the encompassing target audience since young and old wait in the endless lines to get tickets for the new episode. Ask yourself (but please do it honestly): what makes your film unique? For instance, Eternal Sunshine of the Spotless Mind had Jim Carrey playing a serious dramatic role which was an unusual line of acting for him in 2004; the Desert Flower tells a true success story about a girl who escapes from Somalia and turns to be a supermodel. Why your project is worth watching over the hundreds of similar works? Examples of crimedramas 4. Communications, media and entertainment with a large budget may target as broad an audience as possible. But I do think you'll like the Filmmaking Stuff I send you.). This is the only way to make a film successful! Every week at least one filmmaker emails me with something like this: “I made a movie and we just won best picture at a regional festival you never heard of! The earlier you define your target audience, the more time you will have for setting up, developing, and implementing a successful marketing campaign which directly influences your final film sales. Finally the use of a three act narrative structure in horror films is usually prominent, which makes the narrative structure appear fairly predictable. With Steven Howley, Ryan Dietz, Patrick Ryan Sullivan, Ames Adamson. A popular scheme such as CACI’s ACORN geo-demographic systemclassifies neighbourhoods into six categories, … This skill of his translates into one of the company’s key factors to its success – understanding its target market. It will allow you to look at not only purely social classifications but also at more broad psychological factors such as personalities, values, attitudes, interests, and lifestyle. Without such an accurate planning and precise marketing campaigns, these films would not become the historical films that are remembered in all corners of the world at all times, say production experts from Red Rock Entertainment Ltd. Unless you can answer these questions, you are doomed to fail. And unlike the major movie studios, you do not have the marketing budget to support this. Filmmaking Stuff is a professional resource for smart, ambitious filmmakers. Target audience research 2. An without a marketing budget to reach a global audience, you must focus on finding your niche audience. A wide range of population, economic and lifestyle data is available from local authorities, from National Statistics, and from commercial companies such as CACI Ltd and Experian. The age that action films target is approximately 15-40. Once you create your list of print publications catering to your niche, your next step is to understand your audience. Defined by a particular product (e.g. A target market is a group of people to whom you want to aim to sell. Ex: Our movie is about zombies that attack ninjas. How Do Film Trailers Persuade Their Target Audience To Go And See The Film Essay Sample. What makes your movie different from competing movies? Placing a film trailer for a romantic comedy in an advert break during another romantic comedy being broadcast on TV will mean that it is likely to be seen by the film's target audience. Locations such … Can you understand why this sentiment is seriously flawed? Teenagers? Yes, there are cases when films don’t fall into one targeted niche (and it happens more frequently than one could have imagined), yet genuinely wide appeal in the film industry is an extremely rare almost extinct cases. The big news in home entertainment this week is the DVD/Blu-Ray release of Jordan Peele's Get Out.The blockbuster "social thriller" took the industry by … This means we receive compensation. This means men, women, teens, tweens, children, puppies and space aliens … (Actually, I'm a little biased. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Open up a spreadsheet and add these publications to your list. After you’ve identified your audience, it's important to stay in touch … It is made to attract the films target audience, that is the people who are most likely to want to see the film. Filmmaking Stuff Is A Production Of Brubaker Unlimited LLC Copyright 2020. sign up for the most awesome filmmaking newsletter ever. In addition to print, you will want to explore the Internet for online publications. The profile we used forms a target audience of moviegoers that watch between 3 and 52 films. How will your movie to appeal to viewing needs of your audience? Once you know the main idea of the film, its concept must be identified for the upcoming purposes. 2. Demographics such as a film intended to appeal to a particular age group. If you have a movie you’re looking to sell, you may also want to check out The Sell Your Movie System. 3. Maybe you're a hair salon marketing yourself to middle-aged men who like sports, or maybe you're a restaurant catering to savvy couples with interest in exotic cuisine. 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